KEEPING UP WITH AN APP MARKETING AGENCY IN RECESSION

Keeping a firm afloat in a weak economy requires a healthy dose of optimism, resourcefulness, and fortitude. Since the app marketing agency industry tends to be one of the first to experience the effects of economic instability, this is a particularly trying time to be in the business. The fact that during the height of the epidemic, App Marketing Agency spending dropped by 43% demonstrates this.

However, there is good news: the companies that have recovered the most successfully from recessions in the past are not the ones that reduced their spending or stopped investing in marketing. The companies that were most successful were the ones who were able to adapt to the new economic reality and modify their marketing strategies and budgets accordingly.

An app marketing agency, though, may find opportunity in these trying times. The following tips can help you not only get through this time, but emerge with a better and healthier app in the future, where you can protect your app growth efforts. 

FINE-TUNE YOUR OFFERING

During a downturn, it's not only apps that help you find good deals that do well; there are many more that deal with money and can adjust their value proposition to reflect consumers' desire to spend less.

When Uber first came out, it was during a recession, and the company realized that their killer USP was the significantly reduced cost of taxi rides, not necessarily the ability to monitor travel or make payments through the app. Now is the moment to highlight any money-saving benefits associated with your product or app marketing agency.

A great and inexpensive approach to reach out to consumers and enrich your app is through in-app events. One way to find a niche for your app is to observe how people are currently spending their time and money. This could involve things like bargain hunting, staying in more often, or forgoing luxuries. You can speak to them personally by organizing an in-app event to showcase that feature or provide a tutorial.

TAKE ADVENTAGE OF FEWER COMPETITOR

When there is less competition in the market, your efforts will have a greater impact because not every app marketing agency will be able to keep up their marketing strategy.

There will be losers in this recession, and you can take advantage of their plight by offering something better to those who lose their jobs or homes or access to their favorite apps. Your marketing can be tailored to target customers of competing apps by emphasizing how your product provides the same "killer feature" that they were previously using.

In addition, we see that when app stores are under attack, many developers stop running brand defense campaigns on Apple Search Ads, in which they would bet on their own name to boost their rankings. Bidding on these names can be a great way for lesser-known firms to tap into the equity of better-known ones and expand their own market presence.

EXPAND YOUR ORGANIC MARKETING

When times are tough, though, that's when your organic marketing efforts will really shine. App Store Optimization (ASO) is important in all circumstances, but it shines under constraints. Some estimates put the cost savings from using social media and content marketing at 62% compared to traditional digital advertising. It's a good start to create this content, but it needs to be highly shareable if it's going to have any impact. That implies it has to be of great quality, and there has to be some intrinsic incentive for the reader or viewer to share, like, or remark on it.

MAKE SURE YOUR CREATIVE HIT-HARD

When funds are restricted, it is crucial to have a talented creative team since your visuals and copy must work harder than ever to get your message across. If you want to maximize the return on investment (ROI) of your assets, think about ways to repurpose them, such as sharing App Store in-app screens on social media or repurposing tutorial films for advertising purposes. 

Social media platforms like Facebook and Instagram are ideal for sharing influencer content, so get the most out of your influencer marketing efforts by repurposing the content as adverts or user-generated content on your own app marketing agency page. Be sure to obtain the necessary permissions for their use before publishing.

It's not as simple as taking one video or image and posting it everywhere because each site has its own unique style of material. Spend some time tailoring it to the platform in question, whether it be through the editing style you use, the inclusion of on-screen text, or some combination of the two.

CONCLUSION

App marketing agency will undoubtedly present significant difficulties for firms during a recession. It does, however, bolster the case for app owners to adopt data-driven, comprehensive growth plans. Finding ways to repurpose content and creativity can help a company save time and money, making sure all marketing activities and growth KPIs are being tracked and attributed.